Copywriting Keywords in the text: what to do, when there are many, and how to organically insert them into the article

Keywords in a text often confuse novice authors. Especially when their number is off the charts. This article was born thanks to one of my readers, who puzzled me with the subject matter. For a moment imagine that you need to write a small article. Say, on 1 page A4 ( ~2 thousand characters). And everything would be fine if it were not for the requests. There are too many for such a limited volume. As an experiment, let's assume that we have this "local" semantic kernel (a list of keywords).

It doesn't matter if you write an article for yourself (your website, blog) or for the optimizer (webmaster). The only problem is that it is difficult to insert so many keys into such a small amount of text. All the more so that all this looks natural, organic and there is no sleepovers, for which search engines punish (or, as they say, pessimize, impose filters).

But this is only at first sight. Now I will show you a couple of tricks and tricks that can help you not to count the keys. It's conditional, of course. The higher the density, the higher the risk of getting under the filters. Therefore, in this article we will consider an extreme, so to speak, academic case, which in practice is ideally diluted with large amounts of informative text.

An important point: for simplicity in demonstrating the solution to this problem, I will not take into account and describe in detail the thematic core and the latent semantic indexing factor (LSI-factor). 


All in all. The task before us is to write the text of a given volume and insert keywords from the massive optimizer specification. Let's solve it together and step by step.

Step 1: define user intention (Intent) and text type for Copywriting Keywords

The first thing to do is to look at the keys, define the target audience (for whom we write the text) and select the type of the article. 99% of authors choose descriptive material in a la "Landscape design for private home" style. In the worst case - just rewrite publications from the Internet. But we will go in a different, more competent way.

We reason logically. Our keys are related to the visual direction. The audience - the owners of private houses with small plots. With a high degree of probability of the user's Intent, or the reason why a person enters the keywords - to see examples of landscape design, which can be recreated at their site 6-10 hectares of their own forces. That is why I will choose the TOP-N format with a small theoretical insert about styles as the article type.

Step 2: grouping keywords

When I have defined the target audience and its Intent, I group the keywords to determine the future structure of the text.

In total, I got four groups of requests:

  • The main query, which will go to the article title, Lid and Title.
  • General queries, so to speak, technical keywords, which I will evenly insert into the material.
  • One subject query that I use in a subheading, thereby increasing its weight.
  • Additional keywords that must be visualized.
  • Once the grouping is complete, we proceed to the preparation of the thesis of the future article.

Step 3: make abstracts for text structure

If you group the keys correctly, the structure starts to be drawn by itself. It only needs to be slightly decorated and "combed". I chose this simple option.

A header, which includes the main query.
Lead, a problematic paragraph where I voice the problem to the target audience and promise to show a graceful solution.
A theoretical insert about styles of landscape design relevant to the target audience.
Examples of landscape design based on those keywords that we need to visualize.
  • With roses
  • With a conifer
  • With mixborders
  • With pebbles
With anything else to get 5 points
Conclusions and conclusions, in which I summarize and encourage a person to share their opinion in comments.

Step 4: collect and analyze the necessary information

In the article that I want to write, I need to tell the reader about the styles of landscape design and show examples. I don't have my own examples in styles, of course. I am a copywriter, not a landscape designer. Therefore, at this stage my task is to collect and process the missing information, which can then be used in the text.

This step will require additional movement and effort, but it will pay off a hundredfold: I will be able to create not only a unique material, so it will still be interesting to read.

Step 5: Write text

There are keys. There is information. There is a structure. Writing an article is now a technical matter. Moreover, I can create a huge number of unique texts based on this source data. In short, here we just follow the points of the structure, inserting keywords organically in the places where they fit. If not, we do not insert them at all. Our main task is to get good material for the reader, because behavioral factors depend on it. For robots, we adapt a little later, if necessary. At the very end.

For better convenience, I will break down the process of writing text and inserting keywords in several stages according to the structure. Roughly speaking, each functional block or a bunch of them is a stage. I will mark the used queries from the semantic kernel in red.

Step #1: title and first paragraph - Copywriting Keywords


As I said before, in the title I use a keyword, but at the same time I add another highlight of the material - a promise to close the user's interest and give what he is looking for.
Note: I used different combinations of keywords in the header, but in such a way that the main query has a direct entry (i.e. it is used exactly as it is written in the terms of reference).

The first paragraph (line) I also start with the keyword query to show the search engines its importance. Note also that in the most complex formulation of the terms of reference, the copywriter may be required to use all queries in the direct entry. And here we need to make one reservation.
VERY, VERY, VERY IMPORTANT POINT
In this example, I use all the requests in direct entry and within a limited volume only for demonstration purposes of solving a complex problem. In the real world, if you meet such demands, there will be no demand from you. You get what you need. But for my site I strongly recommend NOT to use continuous direct forms of keywords in such quantity, especially if it concerns commercial queries a la "Buy a chainsaw in Moscow", because it is a direct and quick way to get under the filters of search engines. Shardakov recommends to write spam text in order not to have any complaints. Tip: in any situation, try to proceed from common sense.
And some more useful recommendations from my friend, SEO specialist, Anton Shaban:

It is now dangerous to enter direct entry in large numbers. They should be entered only when it is not very appropriate to separate the words from the phrase.
In all other cases, nothing will happen if the words are rearranged in places, bent or used simply in one passage (to make indirect entries).
Google likes direct hits more, it may like such text, but in Yandex there may be serious problems, especially if the commercial keys are inserted (with the word "buy", "price", "order" "in Toponym", etc.).
In order not to get laid, it's better to see from competitors how much of an occurrence is optimal for each specific request

Stage 2: informative styles insert Copywriting Keywords

If you look carefully at the thesis, you will see that the next block after the lida is an informative insert where we use the keywords in the subheading. In the next paragraph we reveal the essence of this subheading
And here we use one trick. Please note: there are a lot of keys and little text. And it's almost impossible to link all the requests together. Therefore, where we can - insert keywords in the text, and where we can not - use in signatures under images. This is an ideal place. Moreover, images make our text better, clearer and more attractive. And they also work cool in SEO by searching for images, alt-attribute and improve behavioral performance.

By the way, about images. If you want to do everything correctly, then in the search select images with a license to use. Or look for something on the photostocks.

A bit lower I use another one of the same block to insert the key about the 6 hundredth section

Step #3: sequential blocks of enumeration

Finally, the third stage. In it we have five examples. It is not by chance that I chose this format. For each example, I can give an illustrative image and insert a keyword under the image. It comes out simple, fast, practical and organic. I have 5 such blocks.
Such enumerations have another strong feature: when properly approached and formatted, they form a good logical text structure with hierarchical subheadings. Learn more about this from the article "Why a Copywriting Keywords should know HTML".

Step #4: conclusions and conclusion Copywriting Keywords

After listing the examples, I make a final paragraph where I summarize the results and encourage the audience to comment. Look at what the whole text looks like. A little below is a fragment in the image, but here is a link to the source in Google Docs. Only, dibs, do not copy the text, good.
I warn you once again. This text is a demonstration of how to write the keys in a limited amount. Do not copy or use this text because it is highly probable that the material will fall under the filter as it is now.

The result of all this outrage
Let's summarize. The total amount of text in solving the problem was 1985 symbols, not including the title. Just fit the requirements (up to 2000 characters).

The key words (and we have 11 of them) were used by all, and in direct entry. They entered them evenly and, we can say, solved the problem in the most complex formulation. If it is possible to dilute them with intermediate words or use word forms, the problem is considerably simplified.

If we had unused key phrases, then I would use an additional text block, image or any other separator, so that the necessary keys would be in place.

A reasonable question: what if there were not so many images, how would I get out? It's very simple. I used inserts (for example, withdrawals), tables or associative visualization. Whatever you say in the text, there is always something to show.

Try to use these techniques in your own tasks, and I firmly believe you can do it! And if you have any questions, ask them in your comments.

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