4 methods to generate free traffic to your Shopify store in 2021

Your new refined Shopify store is ready to be seen by the world.

4 methods to generate free traffic to your Shopify store

It's a testament to the effort you've put into creating a great brand and filling your lists full of items you know your audience will love.

Now all you need are these virtual eyeballs, and your sales engine will take it to the next level.

Because of their highly effective targeting capabilities, Facebook and Google Ads offer quick ways to generate relevant traffic to your ecommerce store.

But here's the problem, you don't have enough funds to do paid advertising.

Because launching a full-fledged Shopify store can cost you between $700 and $3000+, it's unlikely you'll have much left in your wallet for social and pay-per-click advertising.

On top of that, any type of "yellow page advertising" is associated with being desperate, impersonal and unique. Any experienced store owner knows that this will not fly with potential visitors.

Soon you realize that promoting an online storefront is not simple and start looking for realistic ways to get free Shopify traffic.

How, in a situation with fewer resources than the big e-commerce players, do you generate traffic to your store and therefore increase sales?

Here's the thing: it will take effort, time and patience to make things happen, but it is 100% possible to generate free Shopify traffic that gives traction to your products and brand.

Below, in no particular order, are some of the best ways to generate more traffic to your store right now.

Let's go, guys. I hope these tips really help most of you.

1. Working with Micro-Influencers on Instagram

Micro-influencers are "ordinary people" with an audience of between 10,000 and 50,000 subscribers and a level of reliability that is still difficult for celebrities to match.

They pay tribute to their subscribers by organizing gifts, sharing promotions and responding to feedback.

Take steps to develop a long-term relationship with key micro-influencers on Instagram so that they publish on your store and help you generate free Shopify traffic .

The following visual highlights the many other benefits of Micro-Influencers:

Use hashtags

One of the easiest ways to find relevant micro-influencers for your niche is to conduct a hashtag search. For example, searching for the hashtag #surfboard will present you with a list of influencers associated with that hashtag.
Look for influencers with between 10,000 and 50,000 subscribers. Write down their names, Instagram IDs, and blog addresses to ensure you have a list at your fingertips when it's time to raise awareness.

Look among your subscribers

It is possible that your ideal microinfluencer is already following you on Instagram. You can find it by looking at the profiles of followers that seem to match your brand. The key is to analyze their usernames.

For example, if you sell travel gear or backpack items, you may want to analyze subscribers with "travel" or "backpacker" in their username.

Send a free sample to the selected influencer

Once you've finalized a micro-influencer, one of the proven ways to get them to share your store URL with their subscribers is to send them a free sample pack.

For example, if you sell surfboards and want to work with a water sports influencer, you send them a message explaining your brand history and offer a free product in exchange for a mention on their Instagram page. Here is a template you can use:
Hi [name of influencer],
This is your name]. I'm a big fan of your Instagram feed. Your messages always contain nuggets of wisdom, and I look forward to reading them every Monday, Wednesday and Friday (great for keeping them consistent!).
On another note, you might be intrigued to know that I recently created an online store around (your niche). I'm particularly pleased (with the product you plan to send) and wonder if you'll accept if I parcel out a sample. If you find it useful, you might consider spreading the word to your audience?
Please let me know if there is a mailing address for me to send the sample and if you have any questions.
Your Name] [Your Name]

2. Guest post on relevant blogs 

Guest publishing (aka. Guest blogging) means publishing the blog content on another website with your name in the author's biography.
The site accepting your contribution usually gives you a link that generates free traffic to the website (you get traffic every time someone clicks on this link).
In addition, you gain authority in your niche by appearing on well-known websites.
You can start by visiting your favorite websites in your niche and see if they are willing to accept guest contributions.
If you get a positive response, contact us and ask if you can post on their site.
For more options, look for other blogs in your niche that accept guest author contributions. To do this, enter the following search strings in Google:
Your niche] sites that accept guest posts
Your niche] write for us
Your niche] submit your message
Your Niche] Guest Posting Guidelines
For example, if your cheap Shopify store sells products in the fashion industry, you can search for "fashion sites that accept guest items" or "write for us" to get a list of relevant blogs.

Contact the editors or owners of these blogs and aim to publish one or two guest articles. By doing this regularly, you will gradually increase your authority and free Shopify traffic.

3. Create a mailing list

Email lists are not only a great way to create a database of potential customers, they are also a great way to generate free traffic to your Shopify store.

For example, you can send emails about new arrivals, current discounts, and free shipping to encourage everyone on your list to visit your website, including existing customers who have purchased from you in the past.

To get started, select one of the many messaging applications for Shopify available to host your subscribers and automate sent messages. I recommend the following:
  • Omnisend
  • Email Upsell
  • MailerLite
All these applications are free to use for a specific number of subscribers and e-mails.

After choosing and signing up for one of the e-mail marketing tools listed above, you will need a decent list to send e-mails. Start creating one by placing sign-up forms (commonly called newsletter subscription boxes) on your website and social media pages.

Once you've filled out your list, the next step is to send out engaging emails that bring subscribers back to your store. Be sure to work on:

1) The object line

This gives the first impression to let the recipient decide if it is even worth the time to go through the e-mail. Here are some do's and don'ts for writing e-mail subject lines:
  • Be as transparent and straightforward as possible about the content of the e-mail
  • Speak directly to the subscriber by addressing "you" and "your" to the subscriber.
  • Use powerful words such as "special", "exclusive" and "limited" as persuasive triggers to encourage recipients to click

2) Copying

Whether it's a special offer, a discount or a gift, you'll want to make sure that the reason you're sending the email is easy to understand. This means that it is important to:
  • First place the reason in the copy
  • Keep sentences short and direct
  • Follow a logical structure (transmit one idea per paragraph)
For maximum impact, use graphics and other visually appealing components because they are known to keep visitors engaged.

3) Call for Action

Now that subscribers understand what is being offered, they need a clear way to act with a link or button. I suggest including a button because most online shoppers know it.

For the color of the button, be sure to choose something that resonates with your brand. Here are some additional tips to consider:
  • Place the button in a visible location
  • Use enough white space around the button so users know where to click.
  • Don't make it complex with animations and multiple colors
It follows all the best practices for the subject line (uses "your"), the copy (keeps the sentence short and direct) and the call to action (is cleverly placed under the text).

When used with the right approach, email marketing has the ability to generate free Shopify traffic for every store owner in the world.

Use email marketing to send welcome emails, thank valued customers, share relevant promotions and conduct surveys. All of these tactics will attract an influx of visitors to your website.

4. Organize a gift

Who doesn't like gifts?
Not only can they help generate free Shopify traffic, they can also help grow your mailing list, create buzz and delight existing customers by keeping them engaged with your business.
To host a successful gift, you must first have a gift application. I recommend Instant Giveaway because they offer a free plan to Shopify users.
Another great option is Woobox. It comes with a free plan that allows you to organize unlimited gifts and host up to 100 participants per month.

1) A goal

What is the objective behind the gift?

Do you want to attract many visitors to a specific landing page? Or maybe you want to increase your overall traffic to get a better page ranking in Google?

Make sure your gift objective is linked to your overall goal of generating visits to your site.

2) A fantastic prize

If you want visitors to participate, your gift must have interesting and attractive prices. These could be:
  • Free products
  • Supporting documents
  • Limited edition versions of your product
  • Free tickets for an event you will organize offline
  • Sponsored trip

3) A marketing plan

It is essential that you integrate marketing into your gift campaign.

Marketing can involve sharing the gift on Twitter and Facebook to encourage entries while increasing the visibility of your promotion and store.

Another channel to approve your gift is through influencers.

Take some of the Instagram influencers you identified earlier and talk to them about working together to promote your gift.

Depending on the type of partnership with influencers, you may ask them to share the gift with their audience or offer them prizes (if you manufacture products).

Final Verdict

Knowing how to generate free Shopify traffic for your store is not complicated.

It also doesn't require months of incessant research or spending thousands of dollars in paid advertising.

What it takes is the willingness to keep visitors interested and to invest for the long term.

With the four main strategies outlined in this article, you will begin to generate an exponential amount of free Shopify traffic over time.

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